This trademark logo, which represents both KOMACON and the Bucheon International Comics Festival, symbolizes the vision of KOMACON as a leader of the Korean manhwa industry in the 21st century. The logo was designed and developed with motifs representative of manhwa: a droplet of ink and a comics speech balloon. The logo portraysfun, pleasure, and the vitality of the creative sphere, which engenders a kind of life force, in the form of human face in profile. The red color of the KOMACON logo represents power and a passion for the world of manhwa.